DMI | Motorsports Marketing Agency and Sponsorship Consulting Agency, NASCAR, NHRA, INDYCAR, OFF ROAD, RALLY, MOTOCROSS RACING

Frequently Asked Questions

Find answers to the most commonly asked questions Drive Motorsports International receives.

Does Drive Motorsports International work with race teams and drivers or just the sponsors?	For the most part we operate as an independent consulting agency, working for sponsors and organizations currently involved in the sport or new potential sponsors looking to get into the sport. We also do work with properties ( teams, drivers, tracks and series) usually on a non-exclusive basis.
How much do motorsport sponsorships typically cost?	A motorsports sponsorship can range in cost from a few thousand dollars to many millions of dollars depending on what series, track, team or driver you want to align with, and the activation options chosen. An old saying in motorsports goes something like this: Speed costs money, how fast do you want to go? Our Sponsorship Audits and Reviews are a tremendous way to ensure your program is priced right and that you are getting the best ROI possible.
What kind of ROI should we be looking for?	An ROI can come in many forms depending on what the specific objectives, strategy, budgets and ROI requirements one is working with. We try to build our programs for a minimum goal of 5:1 ROI ratio with some as high as 7:1 or more! We put a major focus behind sales and B2B transactions-direct revenue ROI. Aligning your brand or organization with the right area of motorsports and activating the partnership well beyond the typical property assets in a modern, unique manner will be crucial to a high ROI.
Does Drive Motorsports International offer any other unique services?	Yes. We do perform motorsports sponsorship audits to objectively review new and existing programs and squeeze as much ROI out as we can by advancing the sponsorship program overall, without increasing the overall cost. We also offer a very unique Training Program to teach the business side of the sponsorship industry. Our Training Program covers a wide array of sponsorship engagement, sales, B2B & B2C, ROI-value building, brand building, measurement & bench marking, business development and many topics to empower individuals to find and acquire sponsors on their own.
As a sponsor, how do we know we are getting the best deal out of the property we are signed with?	We perform a series of audits, reviews and consult on various aspects of the program. We look at where the funding is going and account for it. We look at the on and off track activation programs and look for areas to cut out the fat and boost the ROI. We review the property's marketing assets and look to dramatically expand the off track general consumer penetration and activation programs. We also focus heavily on producing direct revenue sales through B2B using our agency relationships and ROI tools. We consult with the sponsor and property(s) to ensure that dollars are being spent on areas that ONLY affect the performance of the sales and marketing program. We are able to increase the ROI in about 90% of the audits we perform without increasing the overall cost.
Why are we having a hard time finding sponsorship for our team or driver?	These days, there seems to be a fundamental flaw at the property level that usually comes down to a cost-to-value ratio or a lack of knowledge and understanding on how to the industry works and how to engage sponsors or truly show an ROI in today's environment. We do have a separate training division that teaches and guides individuals and teams through the process of acquiring sponsors, how to speak their language and how to build a marketable brand for themselves. Please visit our Training Page for more info.
Can Drive Motorsports International help our company or brand with endorsement and personal service contracts?	Yes. We do see opportunities for endorsement, personal service and co-branding opportunities run across our desks.
Why motorsports as compared to team sports?	Motorsport marketing opportunities offer something other team sports cannot: residual consumer loyalty and a massive fan base. Not to mention the various licensing, sales opportunities and B2B relationships. A motorsports team sponsorship wont only put your brand in the peripheral line of sight; it directly incorporates it into the action. Motorsport marketing plans offer naming rights, on site experiential opportunities, mega brand exposure, team and driver endorsements, rolling billboards, POS displays and massive B2C and B2B opportunities etc. etc. Team sports do not permit the direct commercial sponsorship association that is offered and nurtured in motorsports. Motorsports fans are very loyal to their teams and drivers and ultimately to their sponsors. Motorsports fans are the most loyal and the most sought after fans in all of sports.
What makes Drive Motorsports International different from other motorsports marketing agencies?	Drive Motorsports International is fundamentally different than others. We are not a run of the mill motorsports marketing agency, we are very universally used and work in all areas of motorsports, not just NASCAR. We are known for our unique approach and brokering of unique deals, our training program as well as our audits and evaluation services. We are very progressive and aggressive in our approach. We act as a think tank, going outside of the box and develop new ways of squeezing ROI and put a major focus on new revenue for our sponsor clients through B2B. We try to build our core ROI with direct revenue B2B - growth. We offer an alternative, next generation approach to the industry. We focus on creative and meaningful activation and mouth-watering value for our clients plain and simple. We offer an affordable platform to achieving success for any sized business.
How does Drive Motorsports International work with new clients?	A relationship with a new client typically starts with a phone call or a meeting between one of Drive Motorsports International's Partners or Directors and a prospective client to share information about the client's objectives and our relevant experience, with a goal of determining if there is a good fit between the two. The information that we seek to determine if there's a fit includes: • Background information on the client's specific project and goals • Clients Strategies and Objectives • Details on a project budget • Timeline of the program We will then develop a proposal and present it to the prospective client to provide our services.
Does Drive Motorsports International respond to RFPs (Requests for Proposals)?	We will respond to an RFP if the agency's Partners and Directors feel that the project is a good fit and after the agency has met the prospective client in person or by phone.
How does Drive Motorsports International determine projects costs and its agency fees?	We develop fees based on the projected size and scope of a project or group of projects and the length of time and personnel required. Agency fees include the cost of agency staff compensation, overhead and an agency profit margin. In addition to fees, project expenses are estimated in advance and billed to our clients. In most cases, project expenses are billed at cost.
How does Drive Motorsports International charge?	Drive Motorsports International charges three different ways depending on what services we are performing and the scope: a one time project fee (less cost but due in advance or in limited installments); a commission basis (higher cost but due at the time of a program spend); or in some cases, a combination of the two. All consulting fees and one off services we perform are custom quoted.
How can we get your agency overview?	To receive our Agency Overview PDF please contact service@drivemotorsportsinternational.com